In a departure from conventional product launches, Ai+ Smartphone introduced the devices through "India's Got Nova", an entertainment-led event hosted by comedian Samay Raina and technology expert Rajiv Makhni. The launch featured audience interaction, product demonstrations, live debates and practical challenges aimed at presenting the devices through a consumer-focused approach.
The unveiling follows the company's recently announced Open Review Program, which invited reviewers, content creators, journalists and members of India's technology community to test and evaluate the devices before their commercial release. The initiative operated without embargoes, prescribed talking points or review guidelines, reflecting the company's emphasis on transparency and user-driven product development.
Madhav Sheth, Chief Executive Officer of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said the smartphone market is becoming increasingly diverse, with consumers seeking products aligned with their lifestyles, aspirations and expectations rather than a uniform experience. He stated that the Nova Series was created to combine thoughtful design, dependable performance, trusted software and meaningful innovation within a single portfolio.
He further said that the introduction of the Nova 2 Neo and Nova 2 Pro expands the reach of the Nova Series to a broader range of users, from first-time smartphone owners to performance-focused upgraders. He added that the launch format was chosen to encourage genuine conversations and community participation while enabling honest feedback.
According to the company, the Open Review Program received a strong response, with hundreds of reviewers, creators, journalists and technology enthusiasts registering to participate. Feedback gathered through the initiative will continue to be incorporated as part of Ai+'s commitment to product enhancement, transparency and consumer trust.
The Nova 2 Neo has been positioned as the most accessible device in the Nova Series and is aimed at first-time smartphone users and value-conscious buyers. It is powered by the MediaTek Dimensity 6300 5G processor and features a 6.745-inch HD+ display with a 120Hz refresh rate. The device is equipped with a 48-megapixel Sony IMX582 artificial intelligence camera and an 8-megapixel front camera.
The smartphone houses a 6000mAh battery with 18W charging support and offers expandable storage of up to 2TB. Additional features include dual SIM 5G support, a side-mounted fingerprint scanner, IP65 dust and water resistance and an 8.5mm slim profile. It operates on Android 16-based NxtQuantum OS and includes the NxtPrivacy Dashboard, artificial intelligence key support and a clean software interface focused on user control and transparency. The Nova 2 Neo will be available in 4GB plus 128GB and 6GB plus 128GB variants.
The Nova 2 Pro has been designed for creators, professionals and users seeking a more immersive smartphone experience. Powered by the MediaTek Dimensity 7100 processor, the device features a 6.9-inch full high-definition plus punch-hole display with a 144Hz refresh rate and brightness of up to 800 nits in high brightness mode. It also incorporates a multi-layer cooling system.
Its camera setup includes a 48-megapixel Sony IMX582 artificial intelligence main sensor, an 8-megapixel ultra-wide camera and a 13-megapixel front camera designed for content creation and video communication. The device also introduces customizable lighting on the rear panel for calls, messages and notifications. Additional features include a premium 2.5D glass finish, dual stereo speakers, dual microphones, UFS storage, expandable memory support of up to 1TB and a 6000mAh battery with 33W fast charging.
Like the Nova 2 Neo, the Nova 2 Pro runs on Android 16-based NxtQuantum OS and includes the NxtPrivacy Dashboard along with advanced artificial intelligence key customization. The device will be available in 6GB plus 128GB and 8GB plus 128GB configurations.
Ai+ Smartphone announced that the Nova 2 Neo and Nova 2 Pro will be available through Flipkart and selected retail outlets. The Nova 2 Neo with 4GB plus 128GB storage has been priced at Rs 12,999, while the 6GB plus 128GB variant will cost Rs 13,999. The Nova 2 Pro with 6GB plus 128GB storage has been priced at Rs 14,999, while the 8GB plus 128GB model will be available at Rs 16,999. The prices include a bank offer of Rs 1,000 applicable on all debit and credit cards.
Ai+ Smartphone describes itself as a next-generation brand developed in India, focused on delivering reliable and high-performance mobile experiences through NxtQuantum OS, which it calls India's first sovereign mobile operating system. The company stated that its products emphasize clean design, long battery life and trusted software performance while maintaining affordability.
The brand is also expanding into artificial intelligence and Internet of Things products under its connected ecosystem strategy, with a focus on privacy-first architecture and wider access to technology.
NxtQuantum Shift Technologies, founded by Madhav Sheth, is a deep-technology company developing secure and sovereign digital platforms. The company is responsible for NxtQuantum OS and aims to create technology designed in India while maintaining global competitiveness.
The launch of the Nova 2 Neo 5G and Nova 2 Pro 5G marks a significant expansion of Ai+ Smartphone's product portfolio, highlighting its strategy of combining performance, affordability, transparency and privacy-focused software to address the evolving demands of India's smartphone market.
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